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Why is measurement an essential part of experimentation with media channels? a) To increase advertising costs. b) To validate personal opinions. c) To optimize marketing strategies. d) To rely solely on intuition.

Answer :

Final answer:

Measurement is essential in experimentation with media channels to optimize marketing strategies by determining the most effective channels and making data-driven decisions.

Explanation:

Measurement is an essential part of experimentation with media channels in order to optimize marketing strategies. By collecting and analyzing data on media channels, businesses can determine which channels are most effective for their target audience, allowing them to allocate their advertising budget efficiently. Measurements also help businesses make data-driven decisions rather than relying solely on intuition or personal opinions.

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