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Answer :
An influential factor in the rise of casket discounters is the FTC ruling allowing consumers to buy caskets outside of funeral homes, leading to competitive pricing and greater consumer choice. This aligns with the outlet bias where shoppers prioritize lower prices over service. Thus Option 3 is Correct.
A factor that has led to the increase in the number of casket discounters is the Federal Trade Commission rule that allows caskets to be purchased from providers other than the funeral home managing the services (Option 3). This consumer protection regulation empowers customers by giving them the option to shop around for a casket, which can often lead to significant cost savings. It addresses the concern of outlet bias, where customers trade the potentially lower levels of service offered by discount retailers for the benefit of reduced prices.
Moreover, the trend toward cremation, with its lower costs compared to traditional burials, has also influenced the casket market. It introduces more flexibility in choosing caskets or alternative containers, driving the growth of discount casket sellers who can offer more affordable options.
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