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Commercials that tell us "Seven out of ten dentists recommend Brand X" are relying on ________ as a source of knowledge.

A. reason
B. science
C. intuition
D. authority

Answer :

Commercials that tell us "Seven out of ten dentists recommend Brand X" are relying on authority as a source of knowledge.

When commercials use the statement "Seven out of ten dentists recommend Brand X," they are appealing to authority as a source of knowledge. By citing the opinions of dentists, who are perceived as experts in oral health, the commercial seeks to establish credibility and persuade consumers to trust and choose their product. This strategy relies on the assumption that professionals in the field possess specialized knowledge and expertise, and their endorsement lends credibility to the advertised product.

The use of authority as a persuasive technique is common in advertising. By associating their product with professionals or experts, advertisers aim to leverage the trust and respect people have for those figures. In this case, the commercial implies that dentists, who have expertise in oral health, are recommending the specific brand, implying that it is a reliable and effective choice.

However, it's important to approach such claims critically. While the endorsement of dentists can provide some assurance, it is essential to consider potential biases or conflicts of interest that may influence the dentists' recommendations. Furthermore, it is crucial to remember that individual dentists' opinions may vary, and the statement "seven out of ten" does not necessarily represent the consensus of all dental professionals.

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