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Answer :
Customer satisfaction rating (very satisfied, somewhat satisfied, somewhat dissatisfied, or very dissatisfied) is a categorical variable. It is at the ordinal level of measurement.
- Categorical Variable:
Customer satisfaction rating falls under categorical variables because it represents qualitative attributes or characteristics.
In this case, satisfaction is categorized into distinct groups (very satisfied, somewhat satisfied, somewhat dissatisfied, very dissatisfied).
- Ordinal Level of Measurement:
The satisfaction rating is at the ordinal level because the categories have a natural order or ranking.
Each category represents a different level of satisfaction, with "very satisfied" being the highest and "very dissatisfied" being the lowest.
However, the difference between categories is not precisely measurable in a quantitative sense; we only know the order from most satisfied to least satisfied.
- Conclusion
Customer satisfaction rating is a categorical variable because it describes qualitative attributes (levels of satisfaction). It is at the ordinal level of measurement because the categories have a natural order, but the differences between categories are not necessarily uniform or measurable in a numerical sense.
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