Thank you for visiting Planters is concerned that acquiring a taste for its new product honey roasted macadamia nuts takes time Planters should use packaging for its new product. This page is designed to guide you through key points and clear explanations related to the topic at hand. We aim to make your learning experience smooth, insightful, and informative. Dive in and discover the answers you're looking for!
Answer :
Final answer:
Planters should use multiple packaging for its new honey-roasted macadamia nuts to encourage customers to try the product in smaller quantities and reduce the commitment barrier option b is the correct answer.
Explanation:
If Planters is concerned that acquiring a taste for its new product, honey-roasted macadamia nuts, takes time, they should consider using multiple packaging. This approach typically involves packaging several smaller units together. Customers can try the product in smaller quantities without having to commit to a larger package. It is beneficial when introducing a new product as it reduces the risk for the consumer and encourages trial. Examples of multiple packaging include many translucent or opaque plastic containers that are often seen in products such as yogurt, soft butter, or margarine.
This is not to be confused with tamper-resistant, unlabeled, or transparent packaging, which serve different purposes such as safety, lack of branding, or displaying the product respectively. Opaque packaging blocks light, which can help preserve the freshness and quality of the nuts. It also prevents potential customers from seeing the product before they have acquired a taste for it, therefore eliminating any biases based on appearance.
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