High School

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Duracell batteries are sold in multipacks to make it more convenient for the consumer, who usually gives little thought to quality or other features before tossing them into the grocery cart. Duracell batteries would be classified as a(n) ______ product.

A. unsought
B. shopping
C. luxury
D. specialty
E. convenience

Dannon markets a line of yogurt products that include a pouch with separate ingredients, such as nuts and dried fruit, which consumers can mix in with the yogurt for an extra treat. This Light + Fit line satisfies the packaging function of ______.

A. product protection
B. product promotion
C. family packaging
D. consumer convenience
E. tamper prevention

Answer :

In the given scenario, the classification of Duracell batteries falls under 'convenience products.'

Convenience products are everyday items that consumers buy frequently, with minimal effort and without spending too much time on decision-making. These products are usually inexpensive and widely available at various retail locations. Examples often include household items like batteries, snacks, and cleaning supplies.

As for Dannon's Light + Fit yogurt line, the packaging function it satisfies is 'consumer convenience.'

Consumer convenience in packaging refers to making the product easier for the consumer to use or consume. This can involve packaging that is easy to open, resealable, or includes added features like the separate pouch of nuts and dried fruit in this case, which allows consumers to customize and enhance their yogurt experience with ease.

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Rewritten by : Jeany