Answer :

Promotions such as buy one get one free are somewhat risky in terms of forecasting. becuase of Increases likelihood of competition

Forecasting is the technique of using historical data as input to make informed estimates that predict the direction of future trends. Organizations use forecasts to determine how to allocate budgets and how to plan expected expenses for the next period.

Forecasting is the process of making predictions based on past and present data. Later you can compare these to what is actually happening. For example, a company may estimate revenue for the next year and compare it to actual results. Forecast is a similar but more general term.

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