If Martha decides to use a ________ strategy to grow The Coffee Collective, she could distribute a series of Coffee Collective branded teas, packaged with another company's tea biscuits, through the local supermarket, calling it Tea Time.

Question

08-05-2024
Business

High School

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If Martha decides to use a ________ strategy to grow The Coffee Collective, she could distribute a series of Coffee Collective branded teas, packaged with another company's tea biscuits, through the local supermarket, calling it Tea Time.

Answer :

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meeraverma meeraverma · Answer 1 · 2025-03-16T12:32:16-04:00

Final answer:

The strategy Martha is using is called co-branding. It involves two companies leveraging each other's brands to increase product reach and recognition. An example would be a shoe developed by Nike and branded by a popular athlete.

Explanation:

If Martha decides to use a co-branding strategy to grow The Coffee Collective, she could distribute a series of Coffee Collective branded teas, packaged with another company's tea biscuits, through the local supermarket, calling it Tea Time. This approach allows two companies to leverage the strength of each other's brand to increase product reach and recognition. The named strategy, known as co-branding, is widely used in the business world today. For example, a basketball shoe developed by Nike and branded by a popular athlete is a common co-branding strategy. Therefore, Martha is collaborating with another company to create a mutually beneficial business situation.

Learn more about Co-branding here:

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