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You optimize a fitness club's website to include these keywords:

- Women's fitness club in Spring Hills
- Women's dance classes in Spring Hills
- Women's yoga classes in Spring Hills

What's the most likely outcome?

A. Increased organic clickthrough rate
B. Increased cost per customer acquisition
C. Decreased conversion rate
D. Increased cost per click
E. Decreased overall traffic

Answer :

Optimizing a fitness club's website with specific keywords like 'Women's fitness club in Spring Hills' is likely to increase the organic clickthrough rate, as these targeted keywords align with what potential customers are searching for. Highlighting the health benefits of classes, such as reduced osteoporosis risk, also aligns with informed recommendations, possibly improving engagement. Hence, correct option A.

When optimizing a fitness club's website by including locus-specific keywords such as women's fitness club in Spring Hills, women's dance classes in Spring Hills, and women's yoga classes in Spring Hills, the most likely outcome is an increased organic clickthrough rate. This is because the website is targeting specific phrases that potential customers in that area are likely to search for when looking for local fitness options. The inclusion of precise, long-tail keywords can improve the site's relevance in search engine queries, leading to better search ranking positions and thus more organic traffic from interested users.

Engaging in weight-bearing exercise, as mentioned by Scott Flynn in Concepts of Fitness and Wellness and supported by Chang's findings in 2008, is crucial for women's health. Regular participation in activities such as dancing and yoga can help reduce the risk of osteoporosis and maintain muscle mass. Therefore, it's beneficial for the website to highlight specialized classes that provide these health benefits, as it may lead to higher engagement and conversion rates.

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Rewritten by : Jeany

Optimizing a fitness club's website with specific local keywords for women's fitness activities is likely to increase the organic clickthrough rate by making the content more relevant to potential customers' searches.

If a fitness club's website is optimized to include specific keywords related to women's fitness in Spring Hills, such as Women's fitness club in Spring Hills, Women's dance classes in Spring Hills, and Women's yoga classes in Spring Hills, the most likely outcome is an increased organic clickthrough rate. This is because the content is now more relevant to what potential customers in that area are searching for. As more people find the website relevant to their search queries, they are more likely to click on the link, hence improving the clickthrough rate. Moreover, by targeting these specific keywords, the fitness club addresses the benefits of weight-bearing exercise, which writers within the fitness industry have highlighted for women's health, including reduced risk of osteoporosis and improved muscle mass and overall strength, as noted by Chang (2008).