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Answer :
Final answer:
A manufacturer of X-ray machines would most likely use a business-to-business agency as X-ray machines are high-cost medical equipment typically sold to other businesses such as hospitals and clinics, not individual consumers.
Explanation:
A manufacturer of X-ray machines would be most likely to use a business-to-business (B2B) agency. B2B marketing is commonly used in industries with complex products and services which are often sold on contract or wholesale to other businesses, like those in the medical device industry. X-ray machines, being specialized, high-cost medical equipment, are typically bought by hospitals and clinics, not individual consumers. Hence, they'd primarily use B2B marketing strategies.
On the contrary, products like greeting cards, personal laptops, designer apparel, and monogrammed towels are aimed at individual consumers, therefore the manufacturers of these products would more likely use business-to-consumer (B2C) marketing strategies.
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