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You optimize a fitness club's website to include these keywords:
- Women's fitness club in Spring Hills
- Women's dance classes in Spring Hills
- Women's yoga classes in Spring Hills

What's the most likely outcome?
A. Increased organic clickthrough rate
B. Increased cost per customer acquisition
C. Decreased conversion rate
D. Increased cost per click
E. Decreased overall traffic

Answer :

Including specific keywords related to women's fitness on a club's website is likely to increase the organic clickthrough rate because the site will match well with the searches potential customers are making, thereby ensuring the site appears in relevant search results.

If you optimize a fitness club's website to include keywords specific to "Women's fitness club in Spring Hills," "Women's dance classes in Spring Hills," and "Women's yoga classes in Spring Hills," the most likely outcome would be an increased organic clickthrough rate. This is because when potential customers are searching for these specific services, the website is more likely to appear in their search results, leading to more organic traffic to the site. Additionally, since these keywords are closely related to the services offered, it can lead to a higher relevance score from search engines, further improving visibility.

It's important to note that the addition of these keywords can also show the fitness club’s commitment to women's health, emphasizing the benefits of weight-bearing exercises. According to concepts shared by Scott Flynn from Georgia Highlands College in Spring 2018, engaging in regular weight-bearing exercise, including dance and yoga, can significantly reduce women's risk of developing osteoporosis and helps maintain muscle mass and overall strength. By aligning the website content with knowledgeable sources and current fitness industry trends that endorse the advantages of these activities, it can further bolster the relevance and credibility of the website.

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Rewritten by : Jeany

Optimizing a fitness club's website with targeted keywords would most likely lead to an increased organic clickthrough rate. This happens as the website becomes more visible in search results for those specific services. Including content about the benefits of weight-bearing exercises may also engage the audience effectively. Hence, correct option A.

If you optimize a fitness club's website to include keywords such as women's fitness club in Spring Hills, women's dance classes in Spring Hills, and women's yoga classes in Spring Hills, the most likely outcome is an increased organic clickthrough rate. This optimization directly targets potential customers searching for these services in Spring Hills, making it more likely that the club's website will appear in search results, thus improving the likelihood of clicks from interested parties.

Relevant content to women's fitness, including weight-bearing exercises like dancing and yoga, not only contributes to bone health, reducing the risk of osteoporosis, as highlighted by Chang (2008), but also aids in maintaining muscle mass and provides cardiovascular benefits. This valuable information, when incorporated into website content alongside optimized keywords, serves to attract and engage the target audience, potentially improving the clickthrough rate organically without incurring additional costs per click or customer acquisition.