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Answer :
Final answer:
Starbucks ensured its success in China by incorporating elements of Chinese culture into its stores and menu, rather than sticking strictly to its international offering or partnering with local tea shops. This strategy, known as local customization, is commonly employed by successful international businesses. The correct options are A, B and D.
Explanation:
When Starbucks entered the China market, it made strategic business choices to ensure success. Rather than just serving traditional Chinese tea or focusing only on selling coffee, they opted for a blend of international and local products. Starbucks did not partner with local tea shops, but instead, incorporated elements of Chinese culture into their stores.
For example, they included certain traditional Chinese items on their menu and adapted store interior designs to reflect Chinese aesthetics. Their approach can be referred to as local customization, which is a common and effective strategy employed by international businesses. So, option C) They didn't make any changes to their menu is incorrect.
And Options A, B and D are correct.
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