If Martha decides to use a ________ strategy to grow the Coffee Collective, she would distribute a series of Coffee Collective branded teas and coffees through the local supermarket.

Question

07-10-2024
Business

High School

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If Martha decides to use a ________ strategy to grow the Coffee Collective, she would distribute a series of Coffee Collective branded teas and coffees through the local supermarket.

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TylerWoods1 TylerWoods1 · Answer 1 · 2025-03-24T13:25:16-04:00

Martha could use a product distribution strategy to place Coffee Collective branded products in local supermarkets, leveraging consumer traffic and promoting fair trade practices to attract a socially conscious customer base.

If Martha decides to use a product distribution strategy to grow the Coffee Collective, she would be looking to distribute Coffee Collective branded teas and coffees through local supermarkets. The idea is to leverage existing supermarket traffic and shelf space to reach more customers efficiently. In conjunction with the proposal from her potential partner to switch over to 100% fair trade coffee and tea, this approach might attract consumers who are willing to support fair trade practices and those who prefer purchasing from socially responsible businesses. As evidenced by companies such as Starbucks, forging partnerships with experienced retailers or distributors can be critical in gaining a foothold in supermarket distribution channels. Moreover, adopting fair trade can enhance brand reputation and consumer loyalty. Those consumers could include individuals who actively seek out fair trade products and are willing to vote with their wallet by boycotting companies whose practices they disagree with and supporting, or buycotting, those that align with their ethical stance, which in this case involves fair trade.